BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others– struggle to make their ideas "stick."
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps."
In this indispensable guide, we discover that sticky messages of all kinds–from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony– draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures)– the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of "the Mother Teresa Effect"; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
Before you stream any Disney Content, carefully read this EULA. Before you can license any Disney Content, you will be asked to accept all the terms of this EULA. If you do not wish to accept all the terms of this EULA, you will not be able to license the Disney Content.
You understand and agree that the Disney Content you receive through the OverDrive service, such as Disney movies, images, artwork and other copyrightable materials (the "Disney Content") is licensed by OverDrive from Disney. The Disney Content you receive through the OverDrive service, including the copyrights in the Disney Content, is owned by Disney, and is protected by the copyright laws of the United States, as well as other intellectual property laws and treaties. OverDrive and Disney do not transfer any title, right or interest to or in the Disney Content to you.
Disney Content delivered to you through the OverDrive service is licensed to you; not sold, transferred or assigned to you.
OverDrive grants you a non-exclusive and non-assignable sublicense to stream and view a copy of the Disney Content only on approved devices only for the purpose of your personal, non-commercial viewing of the Disney Content consistent with the terms of this license. The delivery of the Disney Content does not transfer to you any commercial or promotional use rights in the Disney Content. All other rights in the Disney Content are reserved by Disney, and any other use is strictly prohibited.
You may not transfer, distribute, copy or reproduce the Disney Content or any portion thereof onto any physical medium, memory, server, device or other hardware, or any other medium now known or hereafter devised. In addition, you may not sell, rent, lease, redistribute or sublicense the Disney Content. You may not attempt to circumvent, avoid, bypass, remove, deactivate, impair or otherwise defeat any encryption, rights signaling or copy protection technology in which the Disney Content is wrapped or otherwise associated with, and you may not edit, modify, translate or create derivative works or adaptations of the Disney Content. You may not decompile, copy, reproduce, reverse engineer, disassemble or otherwise reduce the computer file in which the Disney Content is stored to a human-readable form.
You may not stream or transmit Disney Content outside of the United States of America and Canada, and their respective territories, possessions and associated commonwealths.
The Disney Content is provided "AS IS". Disney expressly disclaims any warranties and conditions, express, implied, or statutory, including but not limited to, warranties or conditions of merchantability, fitness for a particular purpose, satisfactory quality and noninfringement, and their equivalents under the laws of any jurisdiction. Disney does not warrant or otherwise state that the Disney Content will meet your requirements.
Under no circumstances shall Disney be liable for any damages, including any direct, indirect, special, incidental or consequential damages of any kind under any legal theory (tort, contract or otherwise) that result from the use of, or the inability to use, the Disney Content, even if Disney has been advised of the possibility of such damages.
Any material breach of the EULA, including without limitation, copying or distribution of the Disney Content, will result in termination of the license for such Disney Content.